Warner Bros. Home Entertainment Group today announced an agreement to acquire Flixster, a highly popular movie discovery application company with over 25 million worldwide users per month. The acquisition also includes Rotten Tomatoes, a top website devoted to film reviews, information and news.
Warner Bros. Home Entertainment Group will utilize the powerful Flixster brand and technical expertise to launch a number of initiatives designed to grow digital content ownership, including the recently announced consumer application “Digital Everywhere.” This studio-agnostic application will be the ultimate destination for consumers to organize and access their entire digital library from anywhere on the device of their choice, as well as to share recommendations and discover new content.
“Studio-agnostic” my ass. Studios have never successfully launched a piece of tech to market that is good for consumers or that has any semblance of a manageable user-experience. Just look at the mess that is Blu-ray, which is more about bloat than experience, to see what happens when the studios embrace technology.
Consider this the end of Flixster and Rotten Tomatoes.