Wal-Mart is in discussions to provide an in-store service that will assist customers in registering DVDs they already own with the movie industry’s UltraViolet system, according to several people familiar with the matter.
Employees of Wal-Mart will help customers create UltraViolet accounts, according to the people familiar with the plan. Wal-Mart staff will also check DVDs that shoppers already own, adding titles that are part of UltraViolet system to their accounts for a small fee, the people said. Wal-Mart is a member of the UltraViolet consortium.
Nothing sounds better than going to Wal-Mart to buy access to digital wares you’ve already purchased. Good luck with that.
(via The Verge.)