Craig Hockenberry is one astute dude:
For the month of September, Apple is letting customers view live shows through a combination of apps, the web, and Apple TV. It’s the fourth year of the iTunes Festival in London, but this is the first year that it’s been broadcast via iTunes. […]
Could this be akin to HBO creating premium content for it’s subscribers? Or Netflix producing its own shows to make it’s streaming service more desirable?
I don’t see a world where Apple cuts Netflix-sized checks for original content, but I do see one where filmmakers give Apple their content in exchange for access to the vast iTunes audience. Just look at the Podcasting community.
(via Dan Frommer.)