A few childhood friends are trying to save an Oakhurst, California moviehouse by selling monthly movie subscriptions. Diana Marcum reports for the LA Times:
They ran models of [James] Nelson’s subscription-based theater idea, showing that to break even they would need 3,000 people, or 15% of the mountain communities, to sign up. For $19.95 per month, a member would be able to see each movie one time and buy individual tickets for friends. Non-members could buy a $16 day pass.
Looks promising, but making theatrical subscriptions work is an uphill battle. Just look at MoviePass, a convoluted experiment that has found no support from theater-owners or studios. Consumers want this, Hollywood doesn’t. Keep an eye on the Met.