Shedding Some Light on the IMAX Debacle
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Joanthan Poritsky
While we’re doing our own
research on the topic here at the candler blog, there is a great article on
the differences in IMAX screen sizes over at The Big Screen Cinema
Guide. After [Aziz Ansari’s
consumer rant](http://www.candlerblog.com/2009/05/13/reblogged-aziz-ansari-is-
angry-at-imax/) exploded across the internet earlier this week, it’s been a
big topic of conversation. The Big Screen folks put in layman’s terms the
differences in screen size. This may not be a technological issue but a
marketing one. IMAX technicians have their own terminology for the bigger and
smaller screens, maybe we as consumers should have one too. We’ll be getting
deeper into this next week.