Ashley Maynor at Self-Reliant Film:
Both as a film festival programmer and as a university instructor, I have seen how, all too often, art direction (much like sound design!) is neglected in first films and student films. It’s easy to spot an amateur effort when gangsters are wearing Converse One-Stars (yep, I’ve actually seen this) or an [MRI machine is made out of cardboard](http://trueslant.com/childers/2010/04/21/after-last-season-the- avant-garde-of-incompetence/) (After Last Season, anyone?).
As always, smart, useful information from one of my favorite filmmaking blogs. Great kicker at the end too:
It can make the story world credible or incredible, real or surreal. What’s more essential than that?