Microsoft To Become Film Distributor ⇒

Addy Dugdale for Fast Company:

A small indie British film will be the first to be released solely through a gaming console. Pulp, a crime caper about the comic book industry, will be available exclusively to users of Xbox 360 from today–and, says Microsoft, using its gaming system as an exclusive film distribution pipe will not be a one-off.

Everyone’s doing it.