Millennial Magazine Readership Growing ⇒
Emma Bazilian over at Adweek:
It’s a fairly common assumption that millennials don’t read print media because they’re all too busy browsing blogs, clicking on Facebook links and watching YouTube videos to crack open a physical magazine. Well, a new study from Condé Nast says young people’s magazine readership is actually the highest it’s been in decades.
I’d believe this story more if the study weren’t conducted by Condé Nast. I think print magazines do have a place in young peoples’ schedules today, even if most of the successful mags the article mentions are traditional toilet reads.